Influencer strategy document
Platform, creator tier and campaign objective mapped before anyone is contacted. What the campaign is meant to do decides who should be in it.
Influencer measured like a channel, not a favour.
Data-driven creator matching, briefing and performance measurement, weighted toward micro and nano creators for Indian audiences. We are not a talent agency, which means no incentive to place anyone but the right fit.
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Reach is the easiest number to fake.
Follower counts can be bought, engagement can be pooled, and a campaign can look successful on a screenshot while selling nothing. Most influencer disappointment traces back to a creator being picked on audience size rather than audience overlap, then briefed loosely and measured after the fact. The channel works. The selection and measurement around it usually do not.
A creator with the wrong audience is expensive reach, not marketing.
What the work covers.
Vetted creator shortlist
Audience overlap analysis against your actual customer profile, engagement quality over follower count, and fraud screening. Purchased followers remain common enough that vetting is real work.
Briefs and management
Creator briefs that leave room for their voice while protecting yours, plus coordination and scheduling through delivery.
Content review and approvals
Approval handled without flattening what made the creator worth choosing. Over-scripted creator content reliably underperforms.
Performance reporting
Tracked links and codes where the path allows, earned media value and assisted conversions where it does not, with a clear line between what is measured and what is inferred.
Pick on fit, measure on outcome.
- 01
Strategy
Platform, creator tier and objective mapping. Awareness and conversion campaigns need different creators, and conflating them wastes both.
- 02
Discovery
AI-assisted shortlisting, then manual vetting on audience overlap, engagement quality and authenticity.
- 03
Brief and manage
Creator briefs, coordination and content approvals, run so deadlines hold without micromanaging the work.
- 04
Measure
Performance tracking, earned media value and ROI reporting, including what could not be attributed cleanly.
The things people actually ask.
Do micro-influencers actually work better?
Frequently, yes, for Indian audiences. Smaller creators tend to hold higher engagement and closer audience trust, and cost per genuine action is usually far better than a celebrity placement. The exception is when you need broad awareness fast, where reach genuinely matters more.
How do you find the right creators?
Audience overlap analysis against your actual customer profile, engagement quality rather than follower count, and fraud screening. Purchased followers and engagement pods remain common, so vetting is a meaningful part of the work rather than a formality.
What does influencer marketing cost?
Creator fees vary enormously by tier and category, and there is no standard rate card in India. Budget also has to account for content usage rights and paid amplification, which brands routinely forget and which often outperforms the organic post.
How do you measure influencer ROI?
Tracked links and codes where the path allows it, plus earned media value and assisted conversions where it does not. We report what is genuinely attributable and flag what is inference.
Are you a talent agency?
No. We do not represent creators, which means no incentive to place the ones we manage. We work for the brand and pick creators on fit.
Keep exploring
Pick creators on overlap, not reach.
Thirty minutes on your audience and whether influencer is the right channel for it at all.
Let’s talk.