Retention built for how India actually messages.
Personalised WhatsApp campaigns, drip sequences and lifecycle marketing for D2C and ecommerce brands. Built on the official Business API, integrated with the CRM you already run.
Acquisition gets the budget. Retention gets the leftovers.
Most brands spend heavily to win a customer and then let the relationship run on an email list nobody opens. In India that gap is wider than elsewhere, because the channel customers actually use daily is the one most brands have not built on properly. The result is repeat revenue left sitting there, while acquisition costs keep climbing to replace churn nobody addressed.
The cheapest customer to sell to is the one who already bought.
What gets built.
Platform setup
CRM audit, tool selection and integration on the official WhatsApp Business API. Interakt, Wati, Klaviyo or MoEngage, chosen against your stack rather than a partnership we hold.
Audience segmentation
Segments and lifecycle stages mapped properly. This is where the returns actually come from, and it is the part most setups skip.
Automated sequences
WhatsApp flows, email drips and push sequences triggered by what a customer did, not by a calendar date.
Campaign delivery
Monthly campaigns produced and sent, with templates submitted and approved ahead of time so nothing stalls at the compliance step.
Retention reporting
Revenue attribution, repeat purchase rate and sequence performance. What the channel returned, not how many messages went out.
Set up properly, then send less.
Audit and setup
CRM audit, platform selection, official API integration and opt-in flows. Doing this correctly takes longer and does not get your number banned.
Segmentation
Audience segments and lifecycle stage mapping, so messages can be relevant rather than broadcast.
Sequences
Flows and drips built against real customer behaviour, with templates approved up front.
Optimise
A/B testing on messaging, timing and offers, tracked through to conversion rather than open rate.
The things people actually ask.
Is WhatsApp marketing legal in India?
Yes, through the official WhatsApp Business API with opt-in consent and approved message templates. Bulk messaging through unofficial tools risks your number being banned and your brand being reported. We only build on the official API.
What does WhatsApp marketing cost?
Two components: platform fees for the provider, and per-conversation charges set by Meta that vary by message category. Marketing messages cost more than service replies. Because pricing is usage-based, spend scales with your list, and we model that before you commit rather than after.
Which platform do you use?
Interakt, Wati, Klaviyo and MoEngage, selected against your stack and volume rather than a partnership we happen to hold. The tool is the least interesting decision; segmentation and sequence design are where the returns are.
How is this different from email marketing?
Open rates are dramatically higher and the channel feels personal, which cuts both ways: tolerance for irrelevant messages is far lower. WhatsApp punishes volume-led thinking faster than email does.
Will this annoy our customers?
It will if you send badly, and that is a real risk worth naming. The controls are strict opt-in, tight segmentation, and messages tied to something the customer actually did. We would rather send a third as often to people who want it.
